The Viral "Bomdong" Phenomenon: Why This Specific Cabbage is Taking Over Korea Right Now
If you’re wondering what the hottest food trend in Korea is at this very moment, it’s a simple bowl of rice called "Bomdong Bibimbap." This craze started unexpectedly when an old video of legendary Korean TV host Kang Ho-dong eating this dish on the show 1 Night 2 Days began going viral again. His pure enjoyment of this crunchy, seasoned cabbage has captivated a new audience, leading to a massive surge in people searching for Bomdong at markets across the country.